Using content to get to your goals is a no brainer. If we think about it, every one of us has created so much content that we do so little with.
No, really, think about it.
Every story you tell on Facebook is content. Every video or meme you’ve shared with a comment is content.
If you’re a small business or a personal brand, you owe it to yourself to make the time you’re spending on your various digital channels count. Fully utilize the material you have, repurpose it, and make it work for you by bringing in an audience that can learn what you have to offer. This can work for you whether you’re looking to promote your business or yourself (for thought leadership, for a job, for joy!)
The difference between successful content efforts and the ones that fail is content strategy.
Sign up for our free Content Strategy Study Hall, and we’ll have you thinking through the steps to document your content strategy. This is a crash course on everything I have to teach you. Like the CliffsNotes to content marketing, and making it count for you.
The 3 key benefits of a documented content strategy
You’ll create better content — high quality material that targets, and therefore converts better.
You will widen your reach and engagement — at least double in the numbers that matter (you’ll learn which those 3 numbers are in the course). No more sound of crickets!
You’ll get better value — spending half as much time posting to social media with better results. Time = money.
The course covers
This crash course on content strategy is delivered on video, professionally produced,
with high quality slides to break down concepts.
In under 30 minutes, it will give you the impetus you need to document some of the amazing thinking in your head and translate it into content that will work effectively for you.
You will receive the program via email.
Launch date: March 21 (Yes, fresh in time for the new beginnings of spring!)
Susan has a grown up human being’s (maybe young-ish) amount of experience in content. On every side of the marketing table. Advertising. Broadcast. Corporate. Digital since way before it became ‘required reading’. And now entrepreneurial.
Strategy is her favourite S word! (And that includes Susan! Ha! Not nearly narcissitic enough for a writer.)
For someone who doesn't like math, Susan has a ton of formulas! Yes, for strategy. She’s made them frameworks that help her replicate things that work. Why? Because while she’s smart, she never takes those smarts for granted. Following an ordered way of thinking is the fastest route to an answer. A creative answer. She has a foolproof route. (And you can have it too - She gives her thinking away like candy on several platforms :))
Why should you care?
Because she focuses on results.
Because she has an intuitive, strategic understanding of digital content, and the ability to create in different formats.
Because she has a deep, deep love of the entrepreneurial spirit.
And because working with her comes with laughs along the way.
You will leave this course with much more than you hoped.