Content Strategy Study Hall

Content marketing is never hard when you have a strategy


Using content to get to your goals is a no brainer. If we think about it, every one of us has created so much content that we do so little with.

No, really, think about it.

Every story you tell on Facebook is content. Every video or meme you’ve shared with a comment is content.

If you’re a small business or a personal brand, you owe it to yourself to make the time you’re spending on your various digital channels count. Fully utilize the material you have, repurpose it, and make it work for you by bringing in an audience that can learn what you have to offer. This can work for you whether you’re looking to promote your business or yourself (for thought leadership, for a job, for joy!)

The difference between successful content efforts and the ones that fail is content strategy.

Sign up for our free Content Strategy Study Hall, and we’ll have you thinking through the steps to document your content strategy. This is a crash course on everything I have to teach you. Like the CliffsNotes to content marketing, and making it count for you.

The 3 key benefits of a documented content strategy

You’ll create better content — high quality material that targets, and therefore converts better.

You will widen your reach and engagement — at least double in the numbers that matter (you’ll learn which those 3 numbers are in the course). No more sound of crickets!

You’ll get better value — spending half as much time posting to social media with better results. Time = money.


The course covers

  1. Overview — need for content strategy and what it can do for you
  2. How to define your target audience
  3. Defining your competition — who can you learn from and who else is out there?
  4. Conducting a content audit to identify your strengths
  5. Setting clear goals for your content (Foolproof formula alert!)
  6. Learn to answer the question ‘How are you different?’ (USP)
  7. Identify a channel plan to distribute your content (Social Media)
  8. Making content accountable — what should you measure?
  9. 4 resources to help with content strategy
  10. How to structure your plan into a content calendar
  11. An overview on getting a strong brand voice and using storytelling

This crash course on content strategy is delivered on video, professionally produced,
with high quality slides to break down concepts.

In under 30 minutes, it will give you the impetus you need to document some of the amazing thinking in your head and translate it into content that will work effectively for you.


You will receive the program via email.

Launch date: March 21 (Yes, fresh in time for the new beginnings of spring!)

Your Instructor

Susan Diaz
Susan Diaz

Susan has a grown up human being’s (maybe young-ish) amount of experience in content. On every side of the marketing table. Advertising. Broadcast. Corporate. Digital since way before it became ‘required reading’. And now entrepreneurial.

Strategy is her favourite S word! (And that includes Susan! Ha! Not nearly narcissitic enough for a writer.)

For someone who doesn't like math, Susan has a ton of formulas! Yes, for strategy. She’s made them frameworks that help her replicate things that work. Why? Because while she’s smart, she never takes those smarts for granted. Following an ordered way of thinking is the fastest route to an answer. A creative answer. She has a foolproof route. (And you can have it too - She gives her thinking away like candy on several platforms :))

Why should you care?

Because she focuses on results.
Because she has an intuitive, strategic understanding of digital content, and the ability to create in different formats.
Because she has a deep, deep love of the entrepreneurial spirit.
And because working with her comes with laughs along the way.

You will leave this course with much more than you hoped.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It's completely self-paced - you decide when you start and when you finish. The video course will take you 20 minutes and the exercises and documentation should make for 2-3 hours depending on the pace you prefer. We think it makes for a nice afternoon, ideally with your beverage of choice ;) and lots of coloured pens. Enjoy!
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Is this course really free - no catches?
Yes! Tell all your friends who are into content (duh, anybody, really) to come and get in on this too.